UME

The "UME" in UMENISHIKI means plum in Japanese.
UME is a deciduous tree which comes from ancient China.
Usually, UME flowers have five petals and these are white, red and pink.
In Japan, UME is the flower that heralds the beginning of spring.
Starting to bloom in the end of winter,
they open a little earlier than cherry blossomes.
UMENISHIKI'S logo is the UME flower.
When KURABITOS finish making sake for the year,
the plum flower begins to bloom in celebration.

HANAFUDA
HANAFUDA began in Edo period and ever since,
HANAFUDA has been played as one of the most popular card games
in Japan for over 200 years.
HANA means flower, FUDA means card.
Of course, there is a plum card in HANAFUDA.
This is the card called "UME NI UGUISU" ,
the plum flower and the call of the Japanese bush warbler,
that have been loved by Japanese as symbols of spring.
Please listen to the beautiful call of a bush warbler.

NOSHIGAMI
NOSHIGAMI is a special kind of wrapping paper
which means celebration or congratulation.
Also you can see the plum flower in NOSHIGAMI.
The plum flower which heralds the beginning
of spring expresses congratulations.

UMENISHIKI, perfect for any celebration!